Tuesday, 25th April, 2017 - 16:00
To the unpretentious, most smartphones come in black, white, gold, silver, grey and pink. Some are a little fancier, red, yellow, green, blue, orange, brown and purple, but to handset designers they have more specific names.
It’s important to know, because you don’t buy a second hand iPhone 7 Black, you purchase an iPhone 7 ‘Jet’ Black – defined as such to avoid you getting one in regular black (which is more greyish), which would be a real disaster!
And sometimes black isn’t black at all; Samsung have ‘Black Sapphire’ which is really a quite beautiful and shiny type of two-tone navy.
If you definitely want black the Galaxy S7 comes in both ‘Black Pearl’ and ‘Black Oynx’ and the new S8 and S8 Plus comes in a rather luscious ‘Midnight Black’.
Both Samsung and Apple have gotten into some kind of Pink rebranding battle by calling it ‘Rose Gold’ and from June the Sony Xperia XZ Premium will join this strange colour naming game with ‘Bronze Pink’.
The XZ already comes in ‘Deep-sea Black’ and ‘Luminous Chrome’, which are flashy names for black and reflective metal!
Other notable colour names include ‘Gunmetal Grey’, ‘Topaz Blue’, ‘White Pearl’, ‘Orchid Grey’ and our personal favourite ‘Blue Coral’.
This smartphone kaleidoscope is getting stranger with every flagship model that is released; thankfully there are some in the industry who don’t take themselves too seriously. Google cheekily mocked the competition with the Pixel which came in three colours that they listed as ‘Quite Black’, ‘Very Silver’ and ‘Really Blue’.